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~ Novella.NU :: Luana Spinetti's Writing Journal

When human hearts lack of compassion…

January 14, 2012 | 1:01 am | Journal: guest writers |    0 comment

This post brought to you by Walgreens. All opinions are 100% mine.

In this entry, my focus switches from writing to the lack of humanity of some company-taken decisions, which you may or may not agree with, but that you will certainly recognize as poor in compassion and customer care.

I’m talking about the ongoing dispute between Walgreens and Express Scripts. I’m sure you’ve heard about it. A one-phrase summary of the situation may be: Express Scripts Inc. decided that Walgreens was no longer a profit for them so they chose to kick it out of their pharmacy network.

‘Fine’, you could say, ‘Who cares?’ Well, I wouldn’t ask ‘who cares?’ when you – as a customer – risk not being able to buy your prescription drugs anymore because they’re no longer served at your community pharmacy as of January 1st of 2012. Now, perspectives change, don’t they?

The customer IS always the one affected by these sudden decisions and long diatribes… and the customer is poor communities, troops, employers, … YOU.

Now, Walgreens is a good-hearted company and is doing all it can to help people ease the burden placed on their shoulders by Express Scripts. In fact, they are offering a special membership – $5-$10/year – to help patients get their discount prescription drugs without having to drive off town to get their medicines. It’s the Prescription Savings Club at Walgreens, real manna from Heaven. The program also offers savings on over 8,000 products and diabetic supplies, plus bonuses apply when you purchase brand-name products. I think that’s really generous of them, especially since they’re currently at loss too.

Guess we can do something to support Walgreens too, by ‘liking’ Walgreens on Facebook and adding @Walgreens on Twitter. It’s good to stay updated on the situation as well.

Let’s pray for a positive end of this diatribe…

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An opportunity filled with humour and wittiness

January 12, 2012 | 5:01 pm | Journal: guest writers |    0 comment

This post brought to you by Contest Factory. All opinions are 100% mine.

I understand this contest has little to do with writing, but its an opportunity to let out your other creative talents: video-making, comedy, humour. :)

It’s the Pimp My Cube Contest and it ends on 1/31/12 at 12:00 PM. All you need to do it take a funny video of your work or home cubicle, showing its most messy and pathetic features, including old technology pieces and a lot of junk on the floor or the desk. In the video, you should explain why your work/study place is so messy and how Contest Factory can help you by ‘pimping’ your ‘cube’.

Here’s an example:

Entering the contest is easy: once you register and upload your video you’re officially participating; then you only need to  invite your friends, family and coworkers to give your video a vote and possibly a comment. That’s all you need. :) Also, you may vote and comment on other participants’ videos to get extra sweepstakes points. If your video is selected by CF judges, you win the grand prize.

The grand prize carries a $1,200 value, but there is going to be an extra prize for a randomly chosen user too: a $200 gift card.

The grand prize comes with:

What else? Wish you the best of luck! ;) Almost no one has uploaded a video, so your chances of winning are high. Give it a try. ^^

And I’m back to writing (gosh, so much to catch up with!)…

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Why writing reader-worth, money-worth pieces

January 5, 2012 | 4:48 pm | Journal: on writing |    0 comment

Every time I approach the writing of a novel, a short story or even just an article, I ask myself: WHY would a person buy my work? And HOW MUCH will a person be keen on paying for a piece of my work?

These questions are relevant to the writing activity itself, unlike many tend to think. At least, they are relevant when you write for business, be it an essay or a creative piece.

There are many things a person would like to see in a creative piece: a Valentine’s story, a special gift that made a significant other happy, a Mother’s Day celebration turning into an action drama… and so on.

When you write for business, say, an article on savings, you may want to provide helpful information that catches the reader’s attention: the cheapest but cute Valentine’s gifts available on the market, where to get Mom a nice Mother’s Day present, how to save up on purchases with Savings.com (it’s a site that provides discount coupons), etc.

As you can see, there are different approaches to similar topics, different viewpoints to write from, which make our work audience-worth and money-worth. It’s our best interest – and in the reader’s interest – to make a piece of writing worth the reader’s money: we wouldn’t buy something boring or too expensive compared to its quality, so why should other buy our low quality work too?

I know many young writers read this blog… I just wanted to offer some food for self-examination and growth here.

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